Lauren Best is a corporate strategist turned hypnotherapist and transformation guide. Here’s how she went from an identity crisis to creating dream days doing work she loves.
The Starting Point
Lauren spent over a year spinning her wheels in what she describes as an “identity crisis” – struggling to figure out what business to start and how to package her diverse skills and interests into something meaningful.
“I was really spinning my wheels in this identity crisis of what do I do? What kind of job do I have next? Do I start a business? I didn’t really know.”
The Challenge
Like many accomplished professionals, Lauren faced several core challenges:
- Feeling pressure to pick just one thing and stick to it
- Wanting to honour all her skills and interests
- Needing to trust her intuition while building something practical
- Finding a way to work that aligned with her energy and values
The Journey
Instead of forcing herself into a conventional business model, Lauren:
- Embraced experimentation and imperfect action
- Tested ideas through free sessions and collaborative projects
- Let herself evolve and pivot based on what felt aligned
- Built genuine connections within supportive communities
“I proved to myself over and over again that trying to pinpoint one specific niche didn’t work for me. It’s been a journey of accepting that and knowing I’m going to keep having identity crises because I’m going to keep growing.”
The Transformation
Through our work together, Lauren was able to:
- Find Her Zone of Genius: Became a certified hypnotherapist and “provoker of possibility”
- Create Her Own Path: Built a business that honours all aspects of her expertise
- Embrace Uncertainty: Learned to see change as an opportunity for growth
- Build Real Community: Developed genuine relationships that led to clients and collaborations
“I literally had a dream day today.
I was able to work with beautiful clients, bring in money into my business, enjoy time with my mom, get out in the sunshine… it just feels so good.”
Lauren
Today’s Reality
Lauren now runs a thriving practice that:
- Helps clients unlock their potential through hypnotherapy
- Combines multiple modalities and approaches
- Operates on her natural rhythms and energy
- Grows through authentic relationships and referrals
She’s created what she calls her “dream days” – working with amazing clients, having time for family, and the flexibility to structure her days around what matters most.
Lauren’s Advice for Others
For those considering a similar journey, Lauren emphasizes:
- Trust the process and stay open to uncertainty
- Let your business evolve naturally with you
- Build supportive communities around you
- Take imperfect action from a place of authenticity
Ready to Create Your Own Dream Days?
If you’re an accomplished professional ready to build a business that feels like home, let’s talk about how to make that happen.
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