Work With Me
You’ve built a business that works.
It just doesn’t fit the life you want anymore.
You don’t need a better business. You need this one rebuilt around the person you are now, not the one who started it.
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You’re good at what you do. You’ve proven that already. What’s changed is what you want from your business.
People I work with almost always find themselves in one of two places.
You’ve outgrown the business you built.
- You look at a client-packed week and the first thing you feel is dread.
- You’ve done this work a hundred times, and it bores you now.
- You keep saying yes to projects you solved years ago, because they pay, and you don’t know what you’d replace them with.
- A new client pays in full and instead of excitement, something in you sinks.
- You can’t explain why you’re unhappy when, on paper, everything is fine. So you tell yourself you’re probably overthinking it.
Or… your business has outgrown you.
- You’re running a business that takes more hours and more energy than it did three years ago, and somehow the take-home hasn’t kept up.
- Everything in your business has gotten more complicated than you ever intended, and you can’t figure out which piece to pull without the whole thing falling apart.
- You keep Googling “should I pivot my business” at midnight, then closing the tab because nothing out there sounds like your situation.
- People close to you have told you something needs to change, and you know they’re right.
Either way, you’ve outgrown what you’ve built.
And if you’re like most people I work with, you’ve already tried the obvious fixes.
Maybe you rebranded. Niched down. Got more consistent with your marketing. Maybe you hired someone to fix your messaging, or joined a mastermind hoping someone in the room had the answer. Each one helped for a bit, but none of it really stuck.
That’s because you were busy fixing the business, and the business was never the problem. It’s built around a version of you that doesn’t exist anymore, and no amount of optimizing will change that.
That’s exactly why I created the Tiny Business Method™. We don’t start with your marketing or your funnel.
We start with what’s changed in you, and redesign the business from there.
What we work on together in the Tiny Business Method:
Six months, 1:1, built around you.
Human Behind The Business
Some of what’s keeping you stuck isn’t a strategy problem, it’s a fit problem. The business that got you here was built for a different version of you. Before we redesign the business, we uncover what’s changed in you, because that’s where everything else begins. It’s also where we define your enough number. What does the life you actually want cost? Once you know that, decisions about pricing, capacity, and what you say yes to get a lot easier.
Your Body of Work & Positioning
If you’ve been in business a few years but still struggle to explain what you do in a way that sounds like you, or your positioning is still describing an earlier version of yourself, this is where we dig in. The philosophy, perspective, and transformation arc underneath your work, named and expressed in a way that makes the right people feel like you’re talking directly to them.
Your Offer Suite
We’ll look honestly at what you’re selling, what’s working, what’s not, and what would better reflect the depth of what you actually do. Sometimes that means creating something new. More often, it means uncovering what’s already there and expressing it more clearly. This is also where we get real about pricing, what each offer should cost given your enough number, and which offers to retire so your energy goes where it counts.”
Your Marketing Approach
Marketing doesn’t have to feel like a performance. We’ll find one or two channels that actually suit how you communicate, and build a simple, consistent approach that feels more like genuine invitations than pushing people toward a sale. No sleazy tactics, no being everywhere, just the right people finding you through work that feels like yours.
Your Systems & Operations
The goal here is to free up your time and energy so you’re working less in your business, not just working differently. We’ll simplify how your business runs behind the scenes. That includes setting up your Tiny Biz HQ, one central place to run the whole business from, and a quarterly planning rhythm that accounts for your time off from the start. The business keeps moving, and it doesn’t all depend on you.
“Lydia’s not really just a business coach. I mean, she is, but that’s not really what she is. She has such a human-centered approach that the business part becomes a side effect. She’s able to drill down and ask questions about the real drivers, about why people make decisions.
I have this analogy about what makes a good sports coach. Is it someone who improves your technique, or someone who instills belief in you so deeply that you’d run through a brick wall? I lean toward the second.”
– Alex McInnes
About Lydia
Hi, I’m Lydia!
Five years into my business, I had my highest revenue year ever. Way too many offers, two full-time staff, and constant launches. And here’s the irony. In my real life, I was a practicing minimalist. I travelled with one bag. I bought only what I needed. But in my business, I was a raging maximalist, always doing more to be seen.
Behind the scenes, I was working more hours than I ever had, my health was deteriorating, and I barely recognized the life I’d built. Eventually burnout forced me to step away from my own business for three months just to recover.
When I rebuilt, I stopped chasing “more” and started designing around “enough.” Enough revenue for the life I actually wanted. Fewer offers, so I could love the work and give my clients real attention again. Today my business is more profitable than it was that year, and I run it in about 25 hours a week, with 8 weeks completely offline each year.
I took a few things from all of it. Work is a relationship, and it should evolve as you do. I’m not anti-ambition. I’m anti-ambition that isn’t actually yours.
Now I spend my time helping other business owners make that same shift. If that way of seeing things sounds like yours, we’ll probably work well together.
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Client success stories
The Tiny Business Method
A 1:1 strategic coaching partnership for established service-based business owners who’ve outgrown the business they built.
The goal isn’t to burn everything down. It’s to figure out what no longer fits, so you can intentionally reshape your business around the life you want today.
Together, we’ll define what “enough” looks like for you, simplify what no longer fits, and design your business into one that’s lighter, more profitable, and genuinely enjoyable to run.
This isn’t a curriculum you work through. It’s strategic thinking, honest conversations, and intentional decisions tailored to where you are now.
We meet consistently across the six months, and between sessions you have direct access to me. For the gut checks, the pricing decision you’re second-guessing, the offer email you want a second pair of eyes on before it goes out. You’re not saving everything up for our next call.
By the end, you’re running a business that actually reflects who you’ve become. Because when your business fits your life, everything else gets simpler.
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Is the Tiny Business Method right for you?
This is perfect for you if:
✅ You’ve been in business for years. It’s working, but it doesn’t feel like you anymore.
✅ You’re past the beginner stage, and most business advice out there is written for someone five years behind you.
✅ You want someone working directly on your business with you, not a program you work through on your own.
✅ You don’t want to burn it all down. You want to keep what works and change the right things.
✅ You’re willing to look at yourself, not just your business. You already suspect that’s where this actually starts.
This isn’t for you if:
❌ You’re in the beginning of your business and still figuring out what you sell. There’s different work to do first, and this isn’t it yet.
❌ You want a step-by-step formula. This is built around you and your business, which means thinking, deciding, and honest conversations. Not following a template.
❌ You want to grow bigger. More offers, more team, more volume. I help people go the other direction.
❌ You need revenue in the next 30 days. This is a redesign, not a rescue, and it works best when you’re not in urgent-money mode.
What my clients say…
“If you want to create the lifestyle and work-life balance of your dreams, Lydia is your coach. She cares deeply about people and helping them build a business where they can thrive and be of benefit to themselves, others, and the world around them. Working with her changed my life and my approach to work entirely. I no longer dread work!”
Tracy
“Lydia has an incredible ability to hold space in a way that feels supportive and empowering. At a time when I felt my confidence had waned, Lydia helped me gently unpack my thoughts, reconnect with my voice and move forward with a renewed sense of clarity and self-trust. She doesn’t just guide you through building a better business, she creates the space for you to come back to yourself within the process.”
Stephanie
“Lydia is the real deal. She’s not really just a business coach. I mean, she is, but that’s not really what she is. She has such a human-centered approach that the business part becomes a side effect. She’s able to drill down and ask questions about the real drivers, about why people make decisions. I’m more than certain, I’d be doing the same shit, fucking up in the same way without her gently (but firmly) pushing me in a direction that feels uniquely ME. You want value for money in a business coach? You get it right here.”
Alex
“I absolutely love my business and jump out of bed in the morning to get stuck into it. In May 2021 I had a dream and a coach named Lydia. And now a year later, I’m not just consulting – I’m finishing my first book. It’s been a bucket list moment for my life.”
Julie
“Lydia is the reason behind many of my personal breakthroughs this year. I started my coaching practice and launched corporate trainings and team development workshops with some of the biggest organizations in Singapore. I’ve been able to fearlessly tackle my personal and creative challenges head-on with the laser-focused coaching.”
Danny
“Through Lydia’s guidance, I was able to develop a streamlined, revenue-generating system that was clear to implement and tailored to meet the evolving needs of my clients. Thank you Lydia, for helping me weave the threads of my business into a cohesive, purposeful, and scalable model.”
Barbara
“Lydia, how could we do this without you? You’ve forever changed my life and the way I show up as a creative and heart-centred solopreneur. Your encouragement, support, and role modelling has been so important for me to trust my superpowers and truly show up as myself!”
Lauren
“I was a struggling freelance graphic designer. In the earlier days, instead of building a business to give me the freedom I wanted, I gave myself a job. Lydia gave me strategic advice and the right steps that helped me break free from the 10-year prison I’ve created for myself. From a one-woman show, I’ve grown a team of three to support my business. I have more freedom to set aside time for myself, and my family. Now I truly enjoy my work!”
Marilyn
“Beaches, rice paddies, coconuts, and sunsets.. all while doing work that I find fulfilling and meaningful. I’m living my dream life! I would absolutely not be here as quickly if it wasn’t for Lydia.”
Ella
“Lydia has helped me consistently put one step in front of the other, to the point that I now know my target client inside out, have tried-and-tested offerings, and have a clear direction for the next six months.”
Rebecca
“Lydia’s coaching came along at the right time when I was ready to go beyond ‘sugar-coated’ support and step up into taking full responsibility for what I was experiencing in my life. She is committed to helping me know my own value and her coaching facilitated me in a step-by-step process of moving into a new line of work that expresses my full potential and gifts. I no longer have any excuses to keep playing it small!”
Diane
FAQs
Most business coaching starts with strategy. New offers, better marketing, tighter systems. That works when the business is the problem. But if you’ve been at this for years and the usual fixes haven’t stuck, the business probably isn’t the problem. We start with what’s changed in you, and then redesign the business around that. It’s the reason my clients tell me the business results feel like a side effect.
It depends on what we’re redesigning, and we’ll set a pace that matches your actual capacity. What I can tell you is that most of this isn’t extra work sitting on top of your business. It’s the decisions you’re already facing, what to charge, what to keep offering, what to stop doing, made with more intention and someone to think them through with. Some weeks there will be something to build or rewrite. But we’re redesigning the business you’re already running, not giving you a second job.
Then you’re in the right place. Knowing what you want isn’t a prerequisite for this work, it’s one of the outcomes. Most people arrive with a feeling that something’s off and no clean answer for what. That’s exactly where we start.
You’ll have a business that’s simpler to run and decisions you understand the reasoning behind, which means you can keep making them without me. Some clients stay on for lighter ongoing support, some come back when the next evolution shows up years later.
Book a call. It’s a real conversation about your business, not a pitch. If we’re a fit, I’ll walk you through how we’d begin. If we’re not, you’ll leave with more clarity than you came with either way.
Ready to build a business that fits who you are now?
Let’s talk about what you’ve outgrown, what you want to keep, and what your business could look like redesigned around who you’ve become.