Interview me
Want a guest who helps solopreneurs build businesses around their life, not the other way around? Let’s talk.
As featured on:
About my work
I’m a solopreneur business coach at Screw the Cubicle. The people I work with have usually been in business for a few years, built something real, and then hit a point where it stopped feeling like theirs. They’re good at what they do. They’re just not sure the business they’ve built still reflects who they are now.
That’s actually the part I find most interesting to work on. Not the strategy layer. The layer underneath it. Who you are now, what you actually want, and whether your business has kept up with that. Most of the time, it hasn’t. And that’s worth paying attention to.
I love speaking about…
Designing a Tiny Business on Purpose
Most solopreneurs I talk to aren’t actually trying to build an empire. They just never gave themselves permission to stop acting like they were. We talk about what it looks like to build something intentionally small and genuinely profitable, without the pressure to keep scaling it.
The Human Foundation
Strategy is usually not the problem. I’ve worked with people who have the clearest niche, the best offer, the right pricing, and still feel stuck. What we actually need to look at is the identity layer underneath it all, and that’s the conversation most business coaches skip.
Redefining Success
At some point, most solopreneurs realize they’ve been chasing a version of success they didn’t actually choose. This is about what happens when you stop measuring yourself against someone else’s definition and start building something that fits the life you actually want.
Minimalist Business Principles
I once had eight offers on the go at the same time (yes, it was as chaotic as it sounds). What I’ve learned since then about simplifying, what actually needs to exist in a business and what’s just noise, is probably the most practical thing I talk about.
The ‘Sweet Spot’
The work that sits at the intersection of what you’re genuinely good at, what you care about, and what people will pay for. Most people are sitting closer to it than they think. They’ve just been describing it wrong.
The Freedom Paradox
A lot of people leave corporate and accidentally just build themselves a new version of the thing they were trying to escape. I find this topic genuinely funny and also kind of devastating. We talk about what intentional business design actually looks like when you’re ready to do something about it.
Check out my contributions
Where I’ve been interviewed and featured
Podcast Features:
Press mentions and features:
- The Globe & Mail – Dream job 2.0: As offices and expensive housing lose their lustre, digital nomads take to the road
- The Telegraph – Hate your job? These ‘gurus’ are here to help
- Elle Canada – Are you ready to become a digital nomad?
- The Globe & Mail (The Risk Takers podcast) – Escape to Bali
- The Guardian – Come with an open mind: the people who live at work
- Solar News Daybreak – Freedom Business Roadmap
- Huffington Post – How to overcome the top 3 fears of quitting a job you don’t like
- Huffington Post – How I turned my dream life into my real life
- Huffington Post – Six signs it’s time to quit your job
- Forbes – 4 Ways To Build A Strong, Service-Based Business On The Side In Less Than A Year
- Forbes – Lesson I learned from leaving a six figure job
- Forbes – How to pack like a digital nomad
- Virgin – Behind the technology of ‘solopreneurship’
- Observer – 12 Powerful Habits I Have Stolen From Ultra-Successful People
- Pique Magazine – Ditch the office grind for your dreams
- Pique Magazine – The rise of the side hustle
Other publications and videos:
- Go Solo – Build a Meaningful Business
- Starter Story – How I Started A $10K/Month Career Transition Coaching Business
- Starter Story – Screw The Cubicle Update: On Launching My Crowdfunded Book This Year
- Business Heroine Magazine – Hot Pursuit of Freedom
- Wifi Tribe – Remote Work Insights By Lydia Lee
- Open World Magazine – Can Authenticity Transform your Business?
- Business.com – Bootstrapping Your Business While Traveling Might Be Cheaper Than You Have Thought
- Teachable Interview – Change Maker
- The Wedge Interview – Screwing The Cubicle & Finding Your Purpose
- Women Digital Nomads – On doing what you love and the power of support
Who dis?
I’ve been helping solopreneurs do less on purpose since 2013. I work with people who have already built something real but have hit a wall. Not people starting from scratch.
My own business runs at about 25 hours a week. Bali is my home base but I split my time across Southeast Asia, Europe, and North America, including regular trips back to Malaysia to spend time with the aunt who raised me. That flexibility was always what the business was for.
I co-host the Small on Purpose podcast and I think a right-sized business is one of the most underrated decisions you can make.