Why I Chose to Keep My Business Small in 2024
In 2024, I made a choice that transformed my tiny business: I deliberately kept things small. Not my biggest revenue year. Not my biggest growth year.
But it was the year I got crystal clear about what matters in building a business that actually fits my life.
This isn’t your typical end-of-year review about scaling bigger or launching more. Instead, I’m sharing how running a tiny business taught me what true success looks like. My journey revealed that building a smaller, more intentional business could create more impact than constantly chasing growth.
Key Moments in My 2024 Tiny Business Journey:
- 0:00 – Introduction & why this isn’t a typical year-end review
- 1:00 – How my tiny business model evolved
- 1:31 – Birth of the Tiny Business Revolution concept
- 4:00 – First realization: Embracing my genius zone in a tiny business
- 8:00 – Second realization: The power of doing less, but better
- 12:00 – Third realization: Defining “enough” in my tiny business
- 16:00 – Adapting your business model to fit your life
- 17:00 – Redefining success on your own terms
Three Core Lessons From My Tiny Business Experience
1. The Power of Staying Small
Instead of creating multiple courses and diluting my impact, I chose to focus on deep, meaningful work with select clients. This tiny business approach allowed me to:
- Deliver premium, high-touch services
- Work 20-25 hours per week
- Create more significant transformations for clients
2. Quality Over Quantity
Running a tiny business means:
- Focusing on one or two core offerings
- Building deeper relationships with clients
- Creating sustainable, long-term success
- Maintaining profitability without constant hustle
3. Freedom Through Intentional Design
My tiny business model gave me:
- Control over my schedule
- Space for personal priorities
- Sustainable income without burnout
- Freedom to work globally and take real breaks
Design Your Own Tiny Business Model
If you’re questioning whether endless growth is the only path to success, I’ve created something special for you. The Intentional Year-End Review Workbook helps you:
- Define what “enough” means for your tiny business
- Understand your ideal work style and rhythm
- Create a business model that supports your life
- Make decisions aligned with your values
Download the Intentional Year-End Review Workbook
Your Tiny Business Journey Starts Here
What would your ideal tiny business look like in 2025? How would it feel to run a business that’s both simple and impactful? What needs to shift to create more ease in your work?
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