The Sweet Spot Business Plan
Discover your unique sweet spot and turn it into a business you love – in just 30 days.
You have a business or have been considering one.
But you find yourself stuck in the same cycle:
- Feeling like you have too many ideas (or not enough clear ones)
- Wondering which of your skills people would actually pay for
- Overthinking what your “thing” should be
- Researching endlessly but not taking action
When do you go from dreaming to taking action?
All of us have a work ‘Sweet Spot’ – that magical intersection where your natural talents meet what people need (and will pay for).
This 30-day guided experience is designed to help you discover your unique Sweet Spot and transform it into a concrete business plan you can take action on.
Stop guessing. Start building.
If you’ve been asking “What business should I start?” or “How do I figure out my ‘thing’?” for months (or years) without making real progress…
You don’t need more research. You need a clear plan.
That’s exactly what we’ll create together.
I’ll help you discover meaningful work that’s aligned with your strengths, values, and personality so you can build a business you’re excited to wake up for.
My clients say I have a strong knack for “Skills Spotting” and “Expertise Excavation”. It’s one of my best coaching superpowers (if I may say so myself!).
Apply for the Sweet Spot Business PlanWhat we’ll create together
1. Identify Your Sweet Spot For Your Best Work
We’ll get crystal clear on your “Sweet Spot” – where your most effective skills can be leveraged toward profitable and purposeful work. We’ll find the perfect intersection of your talents, passions, and market demand.
2. Find Soulmate Customers in an Ideal Niche
We’ll identify what to focus on, who the right clients are , and how to zero in on problems people will pay for.
3. Design Services in Your Genius-Zone
We’ll map out services you can deliver that reflect your strengths, values, and personality. No more trying to force yourself into business models that don’t fit who you are.
4. Create Your Confident Business Plan
You’ll walk away with a concrete plan to turn your idea into the business you can’t wait to build. You’ll know you’re on right path because you’re using your Sweet Spot to build a business that’s right for you.
Mastery
Your work leverages your most effective skills that create the highest value for others
Deep interest
Your work aligns with problems you’re deeply interested in solving and are passionate about changing
Impact
Your work has a ‘ripple effect’ towards a larger purpose where you’re proud to contribute
Your ‘Sweet Spot’ for meaningful work
Your Complete Sweet Spot Business Plan
This is a 30-day guided experience where we’ll transform your skills and passions into a concrete business plan.
Here’s Everything You’ll Receive:
Sweet Spot self-assessment
You’ll dive into an in depth questionnaire that’ll reveal your unique skills, interests, and values to uncover your natural sweet spot for work that feels fulfilling and profitable. We’ll use this to brainstorm valuable ways you can repurpose what you know how to do into a business.
90-minute business design intensive
We’ll sit down together for a focused session where I’ll help you map out your business model, identify your ideal clients, and create compelling messaging that people makes say “Yes!” to your work – this is where the magic happens!
Personalized Sweet Spot business playbook
Your personalized roadmap that captures exactly what makes you unique in the marketplace, who your perfect clients are, and how to package your genius into offers they’ll love. Your playbook is a tool you can reference back anytime for structure and strategy. No more second guessing what you need to do for the next 30, 60, or 90 days of your business!
30 days of implementation support
Have questions as you start bringing your business to life? I’m just a message away! Get direct access to me via voice memos or email as you implement the first important steps to create momentum for your business in the first 30 days.
Soulmate client finder
Instead of working with “just anyone,” we’ll pinpoint exactly who lights you up and values your unique approach. I’ll help you get crystal clear on your ideal clients’ challenges, what they’re really looking for, and how to articulate the value of your work.
Offers you can sell
We’ll create service offerings that feel like a natural extension of your best work – not what you think you “should” offer. We’ll map out what you can sell that highlight your unique talents while solving real problems people are happy to pay for.
What my clients are saying
She got me at my core, helped give me words to describe my niche, and figured out my unique scope of work.
“I wanted to have that thing that was mine but couldn’t quite put my finger on it. I was in awe of the way Lydia was able to capture the language of everything I wanted to do and root out everything I didn’t want to do!
She’s a clarity ninja.”
Ananda, Self-Love Coach
I now have a plan and am in the beginning stage of putting it into action!
“I was surprised when Lydia came to the call with a business idea in mind for me. She took her time with me, asked thoughtful questions, listened to me and made sure that I left with a plan in place. I got clear that having a remote business is achievable.”
Danielle, Accountability Coach
I’m not certain that I would have ever found or considered these paths without Lydia’s help, and I’m excited to see where they lead!
Within minutes of starting the session, it was clear that Lydia has a knack for digging into the information I was telling her, and find ideas that were hidden from me. And reinforcement that there are other ways for me to use the skills that feel meaningful for me.
What I gained from the sessions was a real honest look at what I really wanted from my career and a ton of new perspectives and self-employment paths that I had not considered before.
Chris, Government Program Manager
Curious to see what’s inside The Sweet Spot Business Plan?
Watch the walkthrough video below!
Let’s plan your dream business together!
Here’s how we’ll bring your ideal business to life
Step 1: We Choose Your Intentions
After you’ve submitted your application, I’ll connect with you about the ideal business you want to build and what’s important for your goals. Then we’ll schedule a date for us to get started!
Step 2: We Dig Into The Sweet Spot
I’ll send you the Sweet Spot Self-Assessment to identify your skills, deep interests, and the impact you want your work to make. We use this as a foundational GPS for the direction of the business you want to build.
Step 3: We Meet For Your Business Design Intensive
We meet for our 90-Minute Session via Zoom where we discover the work you want to do and how to make money doing it. You’ll get immense clarity on how to build a business that’s in-line with your strengths, values, and personality.
Step 4: We Put Your Plan Into Action
I’ll send your personalized Sweet Spot Business Playbook that’ll help you go forth in starting your next project, initiative, or business. If you have questions that pop into your mind, fret not – You’ll have access to me for 30 days to get extra support if you need it!
The Complete Sweet Spot Business Plan: $1,497
Or a payment plan of $750 today + $750 in four weeks
Is this right for you?
This is perfect for you if:
✅ You’ve been thinking about starting a business but feel stuck in the “idea phase”
✅ You’re multi-passionate and struggle to choose which direction to pursue
✅ You know you want to work for yourself but aren’t sure what people would pay you for
✅ You want a business that feels aligned with who you are (not just what will make money)
✅ You’re ready to finally make a decision and take action
✅ You value expert guidance to shortcut the trial and error process
This isn’t for you if:
❌ You’re not willing to invest time in self-reflection and implementation
❌ You’re looking for a get-rich-quick business
❌ You want someone else to do the work for you
❌ You’re not open to feedback or new perspectives
❌ You’re not ready to start taking action on your business idea
About your guide
Hi, I’m Lydia!
I’m known as the Work Reinvention Strategist.
I’m a gifted skills spotter, a meaningful work advocate, and I have one hell of an infamous cackle – you’ll hear it soon enough!
Since 2013, I’ve helped hundreds of people just like you leverage their skills and experience to create a meaningful business doing what they love.
From building businesses to forging freelance careers, I’ve helped hundreds of talented professionals repurpose their skills to create better versions of their careers and become better versions of themselves.
I’ve worked with Wall Street investment bankers, lawyers, nurses, teachers, writers, and so many varieties of professionals to help them reinvent their work without throwing away their experience or setting their resumes on fire.
I’m excited to help YOU discover your sweet spot and create a business plan you can’t wait to implement.
As featured on:
FAQs
This isn’t about following a generic business template or formula. The Sweet Spot Business Plan is specifically designed to uncover YOUR unique strengths, passions, and marketable skills – then build a business plan perfectly aligned with who you are. Instead of trying to fit yourself into someone else’s business model, we create one that’s custom-designed for you from the ground up.
That’s exactly what this program is designed for! Many clients come to me completely unsure of what direction to take. My “skills spotting” approach helps uncover your natural sweet spot – often revealing talents and opportunities you hadn’t even considered. You don’t need to have a business idea to start; you just need to be open to discovering what makes you unique.
Absolutely. For multi-passionate people, the challenge isn’t generating ideas – it’s choosing the right one to pursue first. The Sweet Spot process helps identify which of your many interests sits at the intersection of your skills, passions, and market demand. Rather than telling you to abandon your other interests, we’ll find ways to incorporate them into a cohesive business model that makes sense.
In addition to our 90-minute intensive session, you’ll need about one hour to complete the Sweet Spot Self-Assessment before our call. After our session, I recommend setting aside 3-5 hours per week during the 30-day implementation period to start taking action on your plan. The more you put in, the more you’ll get out.
By the end of our 30 days together, you’ll have a clear business plan and will have started taking the first steps toward implementation. Many clients find they’re ready to continue building independently at that point, with occasional check-ins as needed. If you’d like more structured support, we can discuss options for continued coaching through my other programs.
After you apply, we’ll schedule a quick call to make sure we’re a good fit for working together. If we decide to proceed, we can typically begin within 1-2 weeks, depending on current availability.