The Sweet Spot Business Plan
Get clear on your unique sweet spot and create a business plan that actually fits who you are – in just 30 days.
You have a business (or you’re building one)…
…But you find yourself stuck in the same cycle:
- Wondering if you’ve positioned yourself in the right niche
- Feeling like your offers don’t quite reflect your best work
- Second-guessing whether your business model fits your lifestyle
- Working with clients who aren’t quite the right fit
- Knowing you’re good at what you do but struggling to articulate your unique value
When do you stop trying to make your business fit someone else’s model and build something that’s actually yours?
All of us have a work ‘Sweet Spot’ – that magical intersection where your natural talents meet what people need (and will pay for).
This guided experience is designed to help you discover (or realign with) your unique Sweet Spot and transform it into a concrete business plan you can take action on.
Stop guessing. Start building.
If you’ve been asking “How do I position my business?” or “Why doesn’t my business feel like mine anymore?” for months (or years) without making real progress…
You don’t need more research. You need a clear plan.
That’s exactly what we’ll create together.
I’ll help you discover meaningful work that’s aligned with your strengths, values, and personality so you can build a business you’re excited to wake up for.
My clients say I have a strong knack for “Skills Spotting” and “Expertise Excavation.” I see patterns you’re too close to your business to notice. I help you find the through-line in scattered offers. I can pinpoint exactly where you’re working against your natural strengths – and it’s one of my best coaching superpowers (if I may say so myself!).
Apply for the Sweet Spot Business PlanWhat we’ll create together
1. Identify Your Sweet Spot For Your Best Work
We’ll get crystal clear on your “Sweet Spot” – where your most effective skills can be leveraged toward profitable and purposeful work. We’ll find the perfect intersection of your talents, passions, and market demand.
2. Find Soulmate Customers in an Ideal Niche
We’ll identify what to focus on, who the right clients are , and how to zero in on problems people will pay for.
3. Design Services in Your Genius-Zone
We’ll map out services you can deliver that reflect your strengths, values, and personality. No more trying to force yourself into business models that don’t fit who you are.
4. Create Your Confident Business Plan
ou’ll walk away with a concrete plan to turn your idea (or realign your existing business) into something you can’t wait to build. You’ll know you’re on the right path because you’re using your Sweet Spot to build a business that’s right for you.
Mastery
Your work leverages your most effective skills that create the highest value for others
Deep interest
Your work aligns with problems you’re deeply interested in solving and are passionate about changing
Impact
Your work has a ‘ripple effect’ towards a larger purpose where you’re proud to contribute
Your ‘Sweet Spot’ for meaningful work
Your Complete Sweet Spot Business Plan
This is a guided experience where we’ll transform your skills and passions into a concrete business plan.
Plus: You’re not doing this alone. You’ll have two weeks of text/email coaching access as you implement your plan after our intensive session.
Here’s Everything You’ll Receive:
Sweet Spot self-assessment
You’ll dive into an in depth questionnaire that’ll reveal your unique skills, interests, and values to uncover your natural sweet spot for work that feels fulfilling and profitable. We’ll use this to brainstorm valuable ways you can repurpose what you know how to do into a business.
90-minute business design intensive
We’ll sit down together for a focused session where I’ll help you map out your business model, identify your ideal clients, and create compelling messaging that people makes say “Yes!” to your work – this is where the magic happens!
Personalized Sweet Spot business playbook
Your personalized roadmap that captures exactly what makes you unique in the marketplace, who your perfect clients are, and how to package your genius into offers they’ll love. Your playbook is a tool you can reference back anytime for structure and strategy. No more second guessing what you need to do for the next 30, 60, or 90 days of your business!
2 weeks of implementation support
This isn’t just a ‘here’s your plan, good luck’ kind of thing. After our intensive session, you’ll have me in your back pocket for two weeks as you bring your plan to life. Send me voice memos when you’re stuck. Email me when you need a gut check on your messaging. This is real-time coaching as you implement.
Soulmate client finder
Instead of working with “just anyone,” we’ll pinpoint exactly who lights you up and values your unique approach. I’ll help you get crystal clear on your ideal clients’ challenges, what they’re really looking for, and how to articulate the value of your work.
Offers you can sell
We’ll create service offerings that feel like a natural extension of your best work – not what you think you “should” offer. We’ll map out what you can sell that highlight your unique talents while solving real problems people are happy to pay for.
Your Complete Sweet Spot Business Plan
This is a 30-day guided experience where we’ll transform your skills and passions into a concrete business plan.
Here’s Everything You’ll Receive:
Sweet Spot self-assessment
You’ll dive into an in depth questionnaire that’ll reveal your unique skills, interests, and values to uncover your natural sweet spot for work that feels fulfilling and profitable. We’ll use this to brainstorm valuable ways you can repurpose what you know how to do into a business.
90-minute business design intensive
We’ll sit down together for a focused session where I’ll help you map out your business model, identify your ideal clients, and create compelling messaging that people makes say “Yes!” to your work – this is where the magic happens!
Personalized Sweet Spot business playbook
Your personalized roadmap that captures exactly what makes you unique in the marketplace, who your perfect clients are, and how to package your genius into offers they’ll love. Your playbook is a tool you can reference back anytime for structure and strategy. No more second guessing what you need to do for the next 30, 60, or 90 days of your business!
30 days of implementation support
Have questions as you start bringing your business to life? I’m just a message away! Get direct access to me via voice memos or email as you implement the first important steps to create momentum for your business in the first 30 days.
Soulmate client finder
Instead of working with “just anyone,” we’ll pinpoint exactly who lights you up and values your unique approach. I’ll help you get crystal clear on your ideal clients’ challenges, what they’re really looking for, and how to articulate the value of your work.
Offers you can sell
We’ll create service offerings that feel like a natural extension of your best work – not what you think you “should” offer. We’ll map out what you can sell that highlight your unique talents while solving real problems people are happy to pay for.
What my clients are saying
She got me at my core, helped give me words to describe my niche, and figured out my unique scope of work.
“I wanted to have that thing that was mine but couldn’t quite put my finger on it. I was in awe of the way Lydia was able to capture the language of everything I wanted to do and root out everything I didn’t want to do!
She’s a clarity ninja.”
Ananda, Self-Love Coach
I now have a plan and am in the beginning stage of putting it into action!
“I was surprised when Lydia came to the call with a business idea in mind for me. She took her time with me, asked thoughtful questions, listened to me and made sure that I left with a plan in place. I got clear that having a remote business is achievable.”
Danielle, Accountability Coach
I’m not certain that I would have ever found or considered these paths without Lydia’s help, and I’m excited to see where they lead!
Within minutes of starting the session, it was clear that Lydia has a knack for digging into the information I was telling her, and find ideas that were hidden from me. And reinforcement that there are other ways for me to use the skills that feel meaningful for me.
What I gained from the sessions was a real honest look at what I really wanted from my career and a ton of new perspectives and self-employment paths that I had not considered before.
Chris, Government Program Manager
Curious to see what’s inside The Sweet Spot Business Plan?
Watch the walkthrough video below!
Let’s plan your dream business together!
Here’s how we’ll bring your ideal business to life
Step 1: We Choose Your Intentions
After you’ve submitted your application, I’ll connect with you about the ideal business you want to build and what’s important for your goals. Then we’ll schedule a date for us to get started!
Step 2: We Dig Into The Sweet Spot
I’ll send you the Sweet Spot Self-Assessment to identify your skills, deep interests, and the impact you want your work to make. We use this as a foundational GPS for the direction of the business you want to build.
Step 3: We Meet For Your Business Design Intensive
We meet for our 90-Minute Session via Zoom where we discover the work you want to do and how to make money doing it. You’ll get immense clarity on how to build a business that’s in-line with your strengths, values, and personality.
Step 4: We Put Your Plan Into Action
I’ll send your personalized Sweet Spot Business Playbook that’ll help you go forth in starting your next project, initiative, or business. And you won’t be doing this alone – you’ll have direct access to me for 2 weeks as you implement.
The Complete Sweet Spot Business Plan: $1,800
Is this right for you?
This is perfect for you if:
✅ You have a business (or significant expertise) but something feels misaligned
✅ You’re scattered across too many offers and want to focus on your best work
✅ You’re attracting clients who aren’t quite the right fit and you want to reposition
✅ You know you’re good at what you do but struggle to articulate your unique value
✅ Your business feels more complicated than it needs to be
✅ You’re ready to make a decision and take action (not just think about it for another year)
✅ You value having another pair of experienced eyes to see what you’re too close to notice
This isn’t for you if:
❌ You’re brand new to working for yourself and still figuring out what you’re good at (you need different coaching first)
❌ You’re not willing to invest time in honest self-reflection about what’s not working
❌ You’re looking for someone to do the work for you instead of guiding you through it
❌ You’re not open to feedback or hearing that some things need to change
❌ You’re not ready to actually implement and make decisions about your direction
About your guide
Hi, I’m Lydia!
I’m known as the Work Reinvention Coach & Solopreneur Strategist.
I’m a gifted skills spotter, a meaningful work advocate, and I have one hell of an infamous cackle – you’ll hear it soon enough!
Since 2013, I’ve helped hundreds of people just like you leverage their skills and experience to create a meaningful business doing what they love.
From building businesses to forging freelance careers, I’ve helped hundreds of talented professionals repurpose their skills to create better versions of their careers and become better versions of themselves.
I’ve worked with coaches, consultants, educators, copywriters, web designers, and so many varieties of service-based business owners to help them realign their businesses without throwing away what’s already working or starting from scratch.
I’m excited to help YOU identify your sweet spot and create a business plan that’s perfectly aligned with who you are.
As featured on:
FAQs
Most programs give you a framework and expect you to figure it out on your own. With the Sweet Spot Business Plan, we create YOUR specific plan based on your unique strengths and situation, then I coach you through implementing it for two weeks. You’re not trying to force-fit yourself into someone else’s business model. We’re building something that actually fits who you are.
Through the Sweet Spot Self-Assessment and our 90-minute session together, we’ll uncover the work you’re naturally great at, what problems you’re passionate about solving, and how to turn that into something people will pay for. My “Skills Spotting” superpower means I can see what you’re too close to notice.
Absolutely. Many of my Sweet Spot clients are established professionals who’ve built something that doesn’t quite fit anymore. Maybe you started with one niche and evolved. Maybe you’ve added too many offers and feel scattered. Maybe your business reflects who you were three years ago, not who you are now. This intensive helps you realign what you’ve already built instead of starting from scratch.
Yes. One of the biggest breakthroughs my clients have during our session is finally seeing which idea actually aligns with their Sweet Spot versus which ideas they’re pursuing because they think they “should.” We’ll narrow down your options and give you one clear direction to move forward with confidence.
You’ll have direct access to me for two weeks after our session. This means you can send voice memos when you’re working through your messaging, email me when you need feedback on your positioning, or reach out when you hit a roadblock. Most of my clients tell me this ongoing support is what actually gets them to implement instead of letting their plan sit in a drawer. You’ll have me in your corner as you take action.
The intensive itself is 90 minutes, plus 1 hour to complete the self-assessment beforehand. During the two-weeks implementation period, you set the pace. Some clients reach out multiple times per week as they’re actively implementing. Others touch base once a week. You have access to me for two weeks, so use it however supports your progress best.
You’ll have a clear business plan and the momentum from having implemented the first steps. If you want continued coaching, we can discuss options for ongoing support, but there’s no pressure or upsell. The goal is for you to walk away feeling confident about your path forward.
Once you apply and we confirm it’s a good fit, we can typically get you started within 1-2 weeks. I only take on a limited number of Sweet Spot clients each month so I can give each person my full attention during their implementation period.