Meaningful Business

Dreaming of starting your own business but don’t have an idea?

With Lydia Lee

People have been asking me how they can start their own business when “they don’t have a thing”.

They’d like to create a side hustle, but don’t know what they’re interested in or good at.

The good news is you DON’T have to start from scratch and desperately try to find your thing.

In today’s video I’ll share with you 3 ways that I teach at the Academy of Cubicle Crashers on how you can create a business with using what you already have and repurpose your existing skill set to create something bigger.

#1: Repurpose your experience to serve a different audience

Are you feeling traumatized by an unfulfilling corporate experience?

Chances are that you may feel stuck in your corporate job, but the skill sets, experience, and knowledge you already have can still be valuable for you to repurpose into a new focus.

In order to bring back that initial passion that we used to have, you can apply your skill set to serve a different audience or contribute to a different outcome.

Many people I coach build great businesses this way, and it makes it easier to simply not reinvent the wheel. Where you can get more passionate about is CHOOSING an audience that you want to help or using your talents to impact a cause or outcome you care about.

#2: Choose your piece of the puzzle to solve

A common mistake new entrepreneurs (including myself when I started my first business) make is to try to solve all problems for everyone.

Don’t be a one-stop shop, and instead, focus on YOUR piece of the puzzle.

The reality is that you’re not going to be everything to everybody. Finding a focus of a stage or specific problem that you’re IDEAL to contribute to, is going to help you get more recognized.

Plus, you’re not going to get overwhelmed with doing ALL the things for everyone. This will help you to create more relevant content, be super specific in articulating how you help, and curate the right people that need exactly what you’re providing.

Where are the boundaries and healthy constraints you can have in your business by getting real honest on what is it that you REALLY want to solve?

There’s always a piece of your customer’s journey or experience that you’re strongest to help with and are deeply interested to contribute to.

#3: Tailor a solution with your unique approach

Don’t be distracted by others doing similar work.

Having competitors in a specific industry doesn’t have to be a bad thing but shows that there is demand for your solution.

The truth is that not your idea or your offer will help you stand out but YOU are the differentiator. Your skill set, experience and style differentiates you from your competitors.

Your approach to solving problems for your customers will be unique, even if the outcomes or business type is similar to someone else’s.

There’s no one on the planet that has the same combination of experience, story, and perspectives as you have. Use these key ingredients to craft your solutions.

Your customers need you to share YOUR truth. What you believe can work better for them, how you can help them expedite their journey to results, and to do it in a way that makes it easier for them.

Don’t be afraid to disrupt your industry. If you see something that you would do differently, that is your unique perspective and an approach you’ll want to include in your services. What frustrates you about your industry or how other people are doing things CAN be a huge clue to what you want to create differently in your business.

And people will definitely notice this.

Now I want to hear from you.

Which of these 3 techniques of building a valuable business resonated with you most?

And most importantly, which one will you use to create or improve your business idea?

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