Idea to Income


want to start a business but have no idea where to begin?

Have any of these questions crossed your mind?


How do I use the skills I already have to work for myself?


What's the right business based on my personality type?


How do I find clients if I'm just starting out?


What's the work I can create that's purposeful and profitable?


What should I offer that I'll enjoy doing in my business?


What do I need to prepare to launch a business?

Your Personalized Business Plan

If you’ve been dreaming of becoming your own boss, but can’t seem to pinpoint the most marketable skills you to start a business with…

…or if you’re a Solopreneur, Consultant, or Freelancer that wants to position your services more effectively and earn more for your work…

The Idea to Income course is the perfect program to help you go from fuzzy idea to creating a meaningful business plan that lets you do the work you want to do.

I believe all of us have a ‘Sweet Spot’ for work that offers your unique and effective value that people can’t wait to hire you for.

If you’ve been asking “What Business Should I Start?” or “How Do I Figure Out What My ‘Thing’ Is?”, I can help you discover meaningful work that’s right for you and feel confident starting a business you’re excited to wake up in the morning for!


This is why I created the Idea to Income learning experience.

Starts Feb 28, 2022

Your Sweet Spot

FOR meaningful work

I wanted to have that thing that was mine but couldn’t quite put my finger on it.  I was in awe of the way Lydia was able to capture the language of everything I wanted to do and root out everything I didn’t want to do!

She got me at my core, helped give me words to describe my niche, and figured out my unique scope of work.  She’s a clarity ninja.


Self-Love Coach, Manifest With Ananda

This Course Will Help You Use Your Existing Skills &  Knowledge to Build Your Dream Business

You’ll Learn How To:

Repurpose Your Skills For Meaningful Work

You’ll discover value-driven work you want to do that’s in the intersection of your skills, deep interests, and impact. Wouldn’t it feel wonderful to finally build a business by doing work that’s  purposeful to you?

Identify Your Ideal Niche & Clients You Want to Help

You’ll identify the scope of work you’ll focus on, the right clients best suited for your work, and how to laser focus on problems people will pay to get help with.  No more confusion about who you help and what you help with!

Choose a Business Model Based on Your Personality

You’ll learn how you can turn your expertise into a course, program, service, or membership with a business model that’s right for your personality type, work style, and natural abilities.  Yay to being in your zone of genius!

Get Your First Client

You’ll get clear on how to attract clients to your business, even if you don’t have an audience just yet.  Not only will you learn how to lead people to your work, but you’ll be able to choose marketing strategies that are aligned with your strengths!

Testimonials From Past Students


A former marketing strategist who transitioned her skills to build a freelance business she runs while travelling the world.

“I’m living my dream life. Beaches, rice paddies, coconuts, and sunsets.. all while doing work that I find fulfilling and meaningful.  I would absolutely not be here as quickly if it wasn’t for Lydia.

I needed a clear path to freedom from the office taking my existing skills and creating a tangible business I can travel with. I’m forever grateful!”

Ella. C


A formerly employed engineer who doubled her income with a consulting business.

“If you’re open to changing your habits and belief systems, and truly want to be pushed out of your comfort zone to create a lifestyle and work/life balance of your dreams, Lydia is your coach.

Working with her changed my life and my approach to work entirely. I cannot go back now, only forward, and I’m excited for the years ahead.  I no longer dread work!”

Tracy. L

A former academic turned teacher book and course creator coach.

“Lydia strikes the right balance of compassion and no-nonsense ‘reality-check’ advice that has gently supported me in taking back my own power in my life.

She has guided me to look more honestly at myself and how I react to challenging situations that crop up in my life, helping me to identify the lessons that are blocking me from moving forward and creating my dream life.

I no longer have any excuses to keep playing it small!”

Diane. H

Word and Wing

A Sneak Peek…


Get clear on how your “Sweet Spot” of where your most effective skills can be leveraged towards your most profitable and purposeful work.

Discover the combination of gifts, skills, and knowledge you can turn into a profitable business idea that’s authentically you.

Understand the difference between a ‘Lateral Leap’ and ‘Faith Leap’ to use your professional or personal experience to build a business with.

Creatively brainstorm multiple ways you can use your skills and experience to create a scope of work you’ll enjoy doing.

Identify the right problems to solve for the right audience to position your work effectively in the marketplace.

Choose a ‘right for right now’ idea that leverages your skills and strengths to go forth with.

Learn about the five different service-based business models and know which one fits your personality type.

Get clear on what you can offer to sell that’s in alignment with your strengths, skills, and natural abilities.

Use your multi-passions creatively in one business to gain more joy in your work.

Identify your ideal clients to help, what they want to learn, and how to build your credibility teaching what you know.

Learn how to use research what your clients need and are motivated to invest in.

Find new clients with marketing and visibility strategies that are in-line with the way you want to connect and build relationships with your audience.

Starts Feb 28, 2022



Interactive Videos to guide your learning every step of the way.


Live Coaching with me for 6-weeks to implement what you're learning and get real-time feedback on your business plan.


A proven framework that simplifies the process for transitioning to self-employment and creating intentional steps for your corporate escape plan.

Easy-to-Follow Workbook to assist reflections, brainstorms, and reviews from what you learn.

Private community to get accountability, share ideas, and learn from like-minded peers.

6-Months Additional Access to the course after the live six-week program ends, so you can come back to it and use it as a guide to start your business.

Investment: $397

Starts Feb 28, 2022

 Since 2013, I’ve helped hundreds of people just like you leverage their skills and experience to create a meaningful business doing what they love.

Hi, I’m Lydia!

I’m a gifted skills spotter, a meaningful work advocate, and I have one hell of an infamous cackle – you’ll hear it soon enough!

From building businesses to forging freelance careers, I’ve helped hundreds of talented professionals repurpose their skills to create better versions of their careers and become better versions of themselves.

I’ve worked with Wall Street investment bankers, lawyers, nurses, teachers, writers, and so many varieties of professionals to help them reinvent their work without throwing away their experience or setting their resumes on fire.

I’m excited to help YOU kickstart your dream business and build the life you truly want.

Questions About the Work Reinvented course?

When does this course start and how is it structured?

The next cohort starts on Monday, February 28, 2022! Once you’ve signed up, you’ll get access to the first module right away, and new modules released in the 6-weeks we spend together. The course includes in-depth videos to guide you every step of the way, an easy-to-follow workbook to assist reflections, brainstorms, and 6-months ongoing access to the course after you’ve completed it.

What work niches or career backgrounds will this work for?

This course is focused on guiding professionals to develop service-based careers or businesses. Past students have come from backgrounds in health and nutrition, design, education, communication, business, marketing, coaching, finance, and much more. If you’re someone who’s considering or are interested in selling services or starting a service-based business, it’s perfect for you.

Will this course help me to launch a business?

This course helps you to create the foundations for what you need to launch a business that is the best use of your skills, deep interests, and impact. It’ll support you to identify the right business for you to start, so you can stop having ‘business pornography’ and comparing yourself to others. This course gives you the confident preparation of a business plan that supports you in launching a business!

What if I don't have time to do this course in my already busy work schedule?

To participate in this course, you’ll need to dedicate a minimum of 2 hours a week.  It’s designed to support you to do this even if you have a full time job, as we will have plenty of time for doing the work in between the learning videos (plus live coaching with me).   If you want to do something different with your life and career, you’ll need to prioritize and make ‘exchanges’ to where you spend your time and energy. You get additional 6-month access to this course after we run the live program, so you can do it comfortably in your own pace too.

What if I'm not happy with the course?

First, I hope you won’t be! Participants who commit to doing this work see REAL progress in their path to becoming their own boss. But I know it can be scary to take a leap like this, so please know that if for some reason you’re unsatisfied, we offer a full refund within 14 days to those who can demonstrate their involvement with the course content.