How To Market Research

If You Don't Have An Audience Yet

Hi, I’m Lydia!

Your work matters in the world, and my job is to help you get it out there.

Market Research Helps You To Know You’re Building Something People Need And Will Invest In.

Want to be able to read your audience’s minds?

“If you build it, they will come…”

Now as much as I love this famous line from the movie, Field of Dreams with Kevin Costner, this may not be an approach you want to take for your business. 😉

Market research is an important thing to do to feel confident that you’re building offers something people need, want to buy, and invest in.

It’s an important activity that people miss all the time to validate their business ideas and it will help you to find the niche you want your work to belong to, if you took the time to do market research effectively.

But what if you don’t have an existing audience or email list to conduct market research with?

In this week’s Screw The Cubicle TV episode, I show you how to gather great audience insights even if you don’t have an audience yet.

In This Video, You’ll Learn…

  • How to gather great market research candidates without an email list or a big following.
  • The best way to find out what your customers need and want through CONVERSATIONS.
  • How to use a simple template to invite ideal clients to a market research interview.

💌 Download my FREE Market Research Invite Template to start gathering ideal clients easily to talk to you and learn what they really want through valuable market research.

FREE TRAININGHow To Launch A Business You Love.

Learn How To Build Your Dream Business designed from your strengths, values, and personality.

Resources To Help You Take The Next Steps

How To Validate Your Business Idea Before Launching It – watch the video here.

FREE INVITE TEMPLATES to invite market research candidates – download it for free here.

🚀 Lydia’s 90 Day Launch Program. Want to start a business you’ll love?  I’m accepting applications now to work with me and learn how to create, build, and grow your meaningful business. Apply for a Free 30-Minute Discovery Call to see if it’s the right fit for you!

📺 Watch and subscribe to my weekly videos – Screw The Cubicle with Lydia Lee YouTube Channel

I Would Love To Hear Your Thoughts!

What’s the ONE tip from today’s video that has inspired you to take action?

Share with me in the comments below.

If you found this video valuable to you, there may be someone in your life that may need to hear it too!

Please share the love with them 🙂

Till next time!


Signature Courses + Programs


Create a self-employment plan with work you can love and take the leap from your 9-5 with confidence.


Use my Skills Spotting Superpowers to help you discover what you love to do, and how to make money doing it.


Go from fuzzy idea, overwhelming steps, and self-doubts, to launching a business that feels like YOU.