Rebecca Collins is a TV producer turned brand storytelling coach. Here’s how she went from struggling with direction to landing clients while working full-time.
The Starting Point
Rebecca Collins was a successful TV producer with valuable skills, but she felt stuck in the media industry’s demanding hours and lack of freedom. She knew she wanted to build her own business but had no idea how to translate her expertise into something meaningful.
“I had no idea where to start. I knew I wanted to go out on my own, but I didn’t even know what business I wanted to start. It wasn’t like I had a hobby I could turn into a business – it was more intangible than that.”
The Challenge
As a trained journalist and TV producer, Rebecca had mastered the art of crafting stories and helping others communicate effectively. But like many accomplished professionals, she struggled with:
- Figuring out how to package her diverse skills into a business
- Finding time to build something while working demanding TV production hours
- Gaining the confidence to see herself as a business owner
- Knowing which direction would be both meaningful and profitable
The Journey
Instead of waiting for perfect clarity, Rebecca took an experimental approach:
- Started with just 1 hour before work each day
- Used her journalistic skills to research and interview potential clients
- Tested different service offerings through beta programs
- Built relationships in small steps through existing communities
“You have to get okay with the not knowing. There’s going to be a feeling of discomfort for a while. When you accept that and just go, ‘okay, it’s going to be uncomfortable while I figure it out,’ then taking imperfect action becomes easier.”
The Transformation
Through our work together, Rebecca was able to:
- Find Her Sweet Spot: Discovered how to blend her storytelling expertise with brand strategy coaching
- Build Real Confidence: Landed her first paying clients through beta testing
- Create Systems: Developed streamlined processes for leads, clients, and content
- Establish Her Brand: Launched The Conscious Communication School
“Lydia has been my compass for the past six months.
She offered her entrepreneurial expertise, support when I doubted myself, and guidance when I geared off track. She has helped me consistently put one step in front of the other, to the point that I now know my target client inside out, have tried-and-tested offerings, and have a clear direction for the next six months.”
Rebecca
Today’s Reality
Rebecca now runs a thriving brand coaching business helping other coaches craft authentic brand stories. She’s built a business that:
- Serves clients she genuinely loves working with
- Uses her natural storytelling and communication talents
- Operates with simple, effective systems
- Grows through genuine relationships and community
Coaching with Lydia is by far, one of the best investments in myself that I’ve ever made! Not only do I have the knowledge and inner belief to now make this a possibility for my future income, but by the end of the program, I got my first paying client – something that seemed almost impossible at the start of the year, when I had little direction and a (very!) demanding full-time job.”
Rebecca’s Advice for Others
For those considering a similar journey, Rebecca emphasizes:
- Trust the process and take consistent small steps
- Start before you feel completely ready
- Focus on building genuine connections
- Create systems early to support growth
Ready to Write Your Own Success Story?
If you’re an accomplished professional ready to build a business that actually feels like home, let’s talk.
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