Tiny Business Archetype
Your ideal tiny business model is a Gathered Practice.
Step 1: Watch this video first
Step 2: Read your archetype breakdown
Who You Are
Someone whose best work happens with a small, curated group. You’re not just a host. You’re the leader, the teacher, the one with the point of view. But you do that work best in premium gatherings, not in scaled programs or mass communities. The intimacy of the room is part of the craft.
Where You Thrive
Premium gathered formats. Retreats, small masterminds, intensive cohorts, signature hybrid containers. A clear point of view that draws the right people in. The discernment to keep groups small enough to actually lead well.
Where You Struggle
Confusing yourself with a low-ticket community builder or a course creator. Saying yes to groups that should have been smaller, more expensive, or held with more intention. Running back-to-back gatherings without recovery time and watching the quality of your work slip. Underpricing what is actually senior-level leadership of an intimate room.
What This Business Actually Looks Like
Built around a few high-value gatherings per year, priced so the math works on small numbers. Premium pricing that reflects what you’re actually doing, which is leading a curated room, not running a community or selling a course. Long quiet stretches between gatherings, because the quiet is where the next one gets imagined. A platform or content surface that filters people in before they ever pay you, so by the time they show up they already know they’re in the right room with the right leader.
– More on your archetype is on its way to your inbox –
Step 3: Book a Walk and Talk
You’re built for a Gathered Practice.
The question now is whether what you’ve built reflects that, or whether something about it is still designed for a version of you that you’ve outgrown.
The Walk and Talk is the place to start if you want to think this through with me directly. One hour, focused on whatever is currently stuck or out of alignment in your business.
BOOK A WALK AND TALK
So there you have it
The big A to your Q: What Type of Service-Business Should You Start…
There’s an important next step you need to take
Because it’s one big mistake most people make at the beginning process of starting a business…
And it breaks my heart because I know it can take years to discover this mistake (I certainly did it!)…and during that time, it can cost you time, money, stress, and the crappy feelings of self-doubt.
It comes down to an important decision you need to make BEFORE starting your business.
And that decision isn’t WHAT…not what to build or what to create in your business.
It’s actually WHO…as in, the type of human you should serve!
In other words, your marketplace…your NICHE.
Most people forget that as a service-based business, your focus is on PEOPLE.
They spend all their time on WHAT to create and build to sell, and almost zero time zooming into the exact type of ‘soulmate’ client they want to help.
When You Know Your “WHO”, You’ll Get Clear On…
What they’re actively seeking to invest in
What they need to solve their problems (and how they’re talking about it)
What type of offer you’ll create to serve and offer high value
How to craft the right message to invite ideal customers to work with you
Serving the right person and learning how to help them best, is the core of what I guide students to do in Clarity to Launch.
It’s everything you need to leave the 9-5 and build a business that reflects your values, passions, and vision for life – all in one place.
