Tiny Business Archetype
Your ideal tiny business model is an Expert Practice.
Step 1: Watch this video first
Step 2: Read your archetype breakdown
Who You Are
A specialist whose best work happens away from clients. The deep specialized expertise you bring, the thinking you do behind the scenes, the way you go away and build something that comes back ten times better than what most people would have produced in a call. That’s where your real value lives.
Where You Thrive
Specialized expertise applied to specific problems. Calls reserved for strategy and direction, not constant availability. Long stretches of focused time to build, think, or develop the actual work. Charging premium because clients are paying for your senior-level depth, not your time.
Where You Struggle
Getting roped into too many calls that aren’t strategic. Designing offers that include “anytime access” when that’s the opposite of how you actually work best. Doing junior-level work that doesn’t use your real expertise. Being treated like a generalist when you’re actually a specialist.
What This Business Actually Looks Like
Designed around your behind-the-scenes work, not built around your availability. Specialized enough that clients come to you for your specific expertise, not just because you’re a capable pair of hands. Premium pricing that reflects senior-level depth. A calendar with real space for the deep work that’s actually your leverage, and calls scheduled with intention instead of by default.
– More on your archetype is on its way to your inbox –
Step 3: Book a Walk and Talk
You’re built for an Expert Practice.
The question now is whether what you’ve built reflects that, or whether something about it is still designed for a version of you that you’ve outgrown.
The Walk and Talk is the place to start if you want to think this through with me directly. One hour, focused on whatever is currently stuck or out of alignment in your business.
BOOK A WALK AND TALK
So there you have it
The big A to your Q: What Type of Service-Business Should You Start…
There’s an important next step you need to take
Because it’s one big mistake most people make at the beginning process of starting a business…
And it breaks my heart because I know it can take years to discover this mistake (I certainly did it!)…and during that time, it can cost you time, money, stress, and the crappy feelings of self-doubt.
It comes down to an important decision you need to make BEFORE starting your business.
And that decision isn’t WHAT…not what to build or what to create in your business.
It’s actually WHO…as in, the type of human you should serve!
In other words, your marketplace…your NICHE.
Most people forget that as a service-based business, your focus is on PEOPLE.
They spend all their time on WHAT to create and build to sell, and almost zero time zooming into the exact type of ‘soulmate’ client they want to help.
When You Know Your “WHO”, You’ll Get Clear On…
What they’re actively seeking to invest in
What they need to solve their problems (and how they’re talking about it)
What type of offer you’ll create to serve and offer high value
How to craft the right message to invite ideal customers to work with you
Serving the right person and learning how to help them best, is the core of what I guide students to do in Clarity to Launch.
It’s everything you need to leave the 9-5 and build a business that reflects your values, passions, and vision for life – all in one place.
