Leigh Haugseth helps health coaches get better client results through behaviour design. Here’s how she turned her expertise into a thriving coaching business.
The Starting Point
With years of experience in public health and health coaching, Leigh discovered behaviour design through BJ Fogg’s work at Stanford. As a healthcare consultant in the insurance industry, she was passionate about the field but struggled to see how she could contribute given the presence of established experts.
“I currently work as a healthcare consultant in the health insurance industry here in the United States as my full-time corporate gig, but I’m also launching a business as a business coach for health coaches. Essentially, I’m teaching them behavioral science and behavioral design to help get great results for their clients and also grow a successful business.”
The Challenge
Like many accomplished professionals, Leigh faced several hurdles:
- Comparing herself to established experts in the field
- Worrying about the growing popularity of behaviour design
- Perfectionism holding her back from taking action
- Balancing business building with a full-time corporate job
- Fear of creating “just another marketing program”
“It’s hard when you’re in your full-time job still and corporate to balance that mindset and way of being what being an entrepreneur is – they’re totally different demeanors in ways of approaching business.”
The Journey
Instead of waiting for perfect conditions, Leigh:
- Embraced imperfect action over perfectionism
- Started with beta testing to validate her ideas
- Listened deeply to what her market actually needed
- Adapted her offerings based on real feedback
- Found ways to blend her analytical and coaching skills
“I really loved the phase of Lydia’s course where I worked with the beta clients. I think that helped me the most in terms of gaining confidence and really feeling like I have what it takes to help health coaches and to launch my own business.”
The Transformation
Through our work together, Leigh was able to:
- Find Her Sweet Spot: Discovered how to blend behaviour design with authentic marketing
- Build Real Confidence: Used beta testing to validate her unique approach
- Create Value: Developed ways to make behavioural science practical and accessible
- Trust Her Path: Learned that competition meant market demand
“Lydia is really good at spotting your strengths and helping you tease out what is important… what is the best business for me right now. She helps make the process easier and provides support, which is so important in terms of starting a business.”
Leigh
Today’s Reality
Leigh helps health coaches apply behaviour design principles to both their client work and business growth. Her business:
- Makes behavioral science practical and accessible
- Focuses on simplicity and authentic marketing
- Grows through genuine connection
- Balances analytical frameworks with deep coaching
- Operates with flexible systems that work around her corporate schedule
“Lydia’s coaching program is amazing in that it has helped create a structure for me yet also allowing for flexibility for me to get things done in my own time which is important since I have a busy life and I also have another full-time job.”
Leigh’s Advice for Others
For those considering a similar journey, Leigh emphasizes:
- Your unique perspective matters more than you know
- Listen to what your market actually needs
- Take imperfect action – you’ll learn more by doing
- Get support – everyone needs it to succeed
Ready to Write Your Own Success Story?
If you’re ready to build a business that leverages your unique expertise, let’s talk.
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