Build a Business That Reflects Who You Are
With Clarity, Confidence, and a Step-by-Step Roadmap
You’ve always known there was more for you beyond your current job.
You spent your days working for someone else, knowing deep down you had more to offer.
You have skills, talents, and a vision for something more meaningful, but figuring out how to turn those into a business that feels like you? That can feel overwhelming.
But here’s the good news: It doesn’t have to be.
With the right guidance, you can take what you’re already great at and create a business that works for your life—not the other way around. The challenge is that most people feel lost in the noise of advice, tools, and strategies, and don’t know where to start.
Maybe you’ve spent hours reading blogs, watching videos, or downloading free stuff—only to feel more confused. Without a clear roadmap, it’s easy to get stuck in the details instead of moving forward with confidence.
That’s why I created Clarity to Launch.
This program is the result of over 10 years coaching hundreds of people through the transition from feeling stuck to finding clarity and launching a business that fits them. It’s a step-by-step roadmap that helps you go from scattered ideas to a focused plan, so you can build a business you feel proud of.
You’ll learn how to discover your best work, refine your business idea, test your offer with confidence, and launch in a way that feels sustainable. No overwhelm, no endless guessing – just a straightforward process to get you from idea to launch.
Enroll now
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Everything you need to leave the 9-5 and build a business that reflects your values, passions, and vision for life – all in one place.
My goal with Clarity to Launch is to provide you with the complete roadmap to start and grow a business that aligns with your skills and values.
If you’re looking for a proven system to build a purposeful, successful business from the ground up, Clarity to Launch is exactly what you need.
You’re ready for a change – but finding the right business path feels overwhelming
Here’s why it’s tricky:
Too many ideas: You’re bursting with possibilities, but it’s hard to know which one to focus on.
You’ve got experience: You’ve been in the game for a while, but narrowing that down into a clear business idea that feels right is easier said than done.
You want it to matter: You’re not just in this for the money—you want your business to reflect who you are and to make a difference. But finding that sweet spot where your passions and the market meet? That’s tough.
You’ve started, but…: You’ve made some moves, but now you’re stuck.
Craving freedom: You’re ready to leave the 9-to-5 grind, but the path feels anything but clear.
You’re ready for a change, but need a guide: You know it’s time to make a move, but doing it alone is daunting.
“Lydia knows what she’s doing and never ceases to amaze me with her killer ideas to execute my goal while staying true to myself. I feel so lucky to have had her guidance while on this crazy journey. If you’ve been considering making a change to your life and business and are on the fence about whether she can help you get there, I am here to tell you, she can help you get it done.”
— Lee. M
Watch the training before it expires
Unlock the secrets to starting a business that aligns with your passion, feels human, and avoids the common mistakes that trip most people up.
Spoiler alert: This workshop is packed with such valuable insights, you’ll feel like I’m right there coaching you through it – no fluff, just real, actionable tips.
“You will feel so seen, valued, supported and safe when being coached by Lydia. She’s somehow able to come up with ideas very specific to each person’s values, skillsets and industries – I don’t know how she does it, but it’s magical!.”
– Remi
What makes Clarity to Launch different?
You don’t want just any business. You want a business that feels like you – one that aligns with your values, fits your lifestyle, and has real meaning.
Here’s how you’ll get there:
Overcome the fear of not being ready: If you’ve ever felt like you’re not ‘qualified’ enough to start your own business, you’ll learn how to leverage the experience and skills you already have to create something meaningful and impactful.
Cut through the noise: Feeling overwhelmed with too many ideas? This process will help you simplify and focus on what will truly move the needle for your business.
Find clarity through self-discovery: You’ll uncover what lights you up, so your business doesn’t just feel like work – it becomes an extension of who you are and the impact you want to make.
Build a business rooted in your strengths: No more second-guessing or wondering what your business should be about. You’ll know exactly the value you bring, and you’ll be able to talk about your work confidently—showing others what you do and why it matters.
Follow a proven step-by-step roadmap
After I’ve guided countless clients through the transition from corporate life to entrepreneurship, I’ve learned what works – and what doesn’t. Clarity to Launch offers a clear, step-by-step framework for creating a meaningful and sustainable business that fits who you are, without the overwhelm.
This program is designed to guide you step-by-step through every stage of building a business that reflects your values, passions, and lifestyle goals.
Phase 1: Find Your Business Idea
This is where it all begins. You’ll explore what lights you up and uncover your “sweet spot” – the perfect blend of your skills, passions, and values to create your ideal business idea. This is the foundation of a business that’s not only successful but also true to who you are.
Phase 2: Define Your Perfect Niche
It’s not just about picking any market; it’s about finding the people you love to serve. You’ll pinpoint exactly who your ideal clients are and how you can help solve their biggest challenges – and do it in a way that feels meaningful to you.
Phase 3: Create Your Signature Offer
You’ll create an offer that doesn’t just look good on paper – it feels like an extension of your best work. You’ll design a service that’s unique, stands out in the marketplace, and highlights exactly what makes you different.
Phase 4: Validate Your Offer
Before you launch anything, we’ll beta-test your offer with real people to make sure it’s hitting the mark. You’ll gather real feedback, tweak things, and build up your confidence knowing your offer is exactly what your audience needs.
Phase 5: Launch Your Business
Get ready to launch with confidence! You’ll build your online presence, craft a standout sales page, and create meaningful invitations that attract the right audience. Instead of a pushy sales approach, you’ll guide potential clients through an educational journey, helping them understand your value and feel excited to work with you.
Phase 6: Get Paying Clients
Let’s take the guesswork out of getting clients. You’ll learn how to connect with your audience in a way that feels authentic, build your brand, and create content that resonates. You’ll develop a marketing strategy that feels right for you, connects with your ideal clients, and helps you start making sales – without feeling salesy.
Don’t forget the bonuses!
You’ll have access to additional workshops to help you grow your business. New workshops will be added periodically to keep supporting your progress as you move forward.
Bonus #1: How to Promote Your Business
If self-promotion feels overwhelming, this training will simplify your marketing! You don’t need to master algorithms to get noticed. I’ll share 3 simple, human strategies I used in my first year to create visibility, making marketing feel fun, valuable, and easy.
Bonus #2: Grow Your Business With Authentic Marketing
In this session, you’ll learn how to build intimacy and trust with leads to convert them into paying clients. Stand out in a noisy, automated world by adding a personal, human touch to your sales process. Your audience craves authenticity, and this workshop will show you how to create real connections that make your offers impossible to ignore.
Bonus #3: Create a Compelling Content Plan
In this training, you’ll learn how to create content that attracts ideal clients and grows your business. We’ll cover content pillars for visibility, how to simplify content creation, and how to build a weekly/monthly schedule to market your business with ease. Plus, you’ll discover how to use your content to test ideas, find your voice, and gain confidence!
Bonus #4: Consults That Convert
Want to increase bookings and make a bigger impact? In this workshop, you’ll learn how to confidently conduct discovery calls that lead to “Yes” from ideal clients. We’ll cover handling objections, enrolling clients into your vision, and mapping out a consult structure that works for you.
Each module is crafted to help you make real strides toward the life and work you’re craving – so you can stop dreaming about freedom and start making it happen.
Your business roadmap covers it all
Follow a step-by-step framework with actionable tools, lessons, and guidance to build a business that’s uniquely yours. Everything you need is here, ready to take you from idea to launch!
Discover Your Best Work
Uncover your superpowers and purpose to create a meaningful business aligned with your unique strengths.
Find Your Niche
Learn how to identify the right audience for your business by understanding their needs, speaking their language, and positioning your offer effectively.
Design Your Signature Offer
Develop a standout offer that delivers real value to your customers, with a clear framework and messaging that showcases your expertise.
Gain Confidence With Beta-Testing
Test your offer in the real world through beta projects and get the feedback you need to improve and perfect it before a full launch.
Attract Your Ideal Clients
Learn how to package, price, and market your expertise plus create a compelling sales page that draws in your ideal clients.
Get Visible & Promote Your Business
Craft a marketing plan that gets your business noticed, tells your story, and resonates with your audience.
“Best Investment I’ve Ever Made”
Lydia’s personal 1:1 coaching is, by far, one of the best investments I’ve ever made. Not only did I have my first paying client by the end of the program, but I also had the confidence and clarity to move forward.
– Rebecca, Brand Storytelling Coach
“I Was Stuck in Overthinking”
I was stuck for three years, overthinking every step. In just six months, Lydia helped me launch my website, sign up clients, and create a marketing strategy that worked for me.
– Ee Sock, Art Coach & Illustrator
“From Feeling Stuck to Launching My Business”
This program was a total game-changer. I went from feeling completely stuck in my corporate job to launching a business that feels like me. Lydia’s guidance was invaluable every step of the way
– Linda, Financial Literacy Coach
Look inside Clarity to Launch: Watch the program tour video
Choose your path: 3 tiers of support
Whether you’re a DIY learner, need clarity on your business idea, or want full 1:1 coaching, there’s a tier that’s designed for you.
The Independent Starter
Perfect for self-starters who want access to the Clarity to Launch course, along with community support and monthly Q&A sessions to get your questions answered.
What’s included:
✓ Lifetime Access & Updates to the Clarity to Launch Course
✓ Monthly Q&A Sessions for Personalized Feedback and Guidance
✓ Access to Course Curriculum, Worksheets and Templates, and Community Support in our Private Client Portal
✓ Includes Find Your Sweet Spot, Define Your Niche, Create Your First Offer, Craft Your Launch Plan, Marketing Foundations, Beta Testing Blueprint, and more!
✓ 🎁 Bonus Workshops: How to Promote Your Business, Grow Your Business With Authentic Marketing, Compelling Content Plan, Consults That Convert
✓ 🎁 Bonus Interviews: Guest Expert Tutorials and Case Study Interviews With Successful Students
Investment:
$997 or 6 monthly payments of $175
The Clarity Accelerator
Need extra clarity around your business idea? The Sweet Spot Intensive offers everything in the DIY Starter tier, plus a personalized 1:1 session to dive deep into your unique strengths.
What’s included:
★ 90-minute Sweet Spot 1:1 Assessment to pinpoint your strengths, passions, and ideal market
★ 3 weeks of personalized feedback to refine your business vision and give you the clarity you need to move forward
✓ Lifetime Access & Updates to the Clarity to Launch Course
✓ Monthly Q&A Sessions for Personalized Feedback and Guidance
✓ Access to Course Curriculum, Worksheets and Templates, and Community Support in our Private Client Portal
✓ Includes Find Your Sweet Spot, Define Your Niche, Create Your First Offer, Craft Your Launch Plan, Marketing Foundations, Beta Testing Blueprint, and more!
✓ 🎁 Bonus Workshops: How to Promote Your Business, Grow Your Business With Authentic Marketing, Compelling Content Plan, Consults That Convert
✓ 🎁 Bonus Interviews: Guest Expert Tutorials and Case Study Interviews With Successful Students
Investment:
$1,997 or 6 monthly payments of $350
The Guided Success Path
For entrepreneurs who want the full roadmap with hands-on guidance. This tier offers 6 months of personalized 1:1 coaching, plus full access to the course and community.
What’s included:
★ 6 months of one-on-one coaching with six private sessions
★ Recordings of our sessions for you to keep
★ Unlimited weekly voice notes between calls for feedback and accountability
★ A private VIP coaching hub with all call notes, action steps, and resources
✓ Lifetime Access & Updates to the Clarity to Launch Course
✓ Monthly Q&A Sessions for Personalized Feedback and Guidance
✓ Access to Course Curriculum, Worksheets and Templates, and Community Support in our Private Client Portal
✓ Includes Find Your Sweet Spot, Define Your Niche, Create Your First Offer, Craft Your Launch Plan, Marketing Foundations, Beta Testing Blueprint, and more!
✓ 🎁 Bonus Workshops: How to Promote Your Business, Grow Your Business With Authentic Marketing, Compelling Content Plan, Consults That Convert
✓ 🎁 Bonus Interviews: Guest Expert Tutorials and Case Study Interviews With Successful Students
Investment:
$5,500 or 6 monthly payments of $950
“Lydia, your program is excellent. It has the perfect combination of online training, self-guided workbooks and live discussion touchpoints. The 1:1 sessions with you have been so valuable to know that I’m not alone in this journey. Your feedback has helped me push my assumptions and pivot to a place where I can (finally) move forward and shine. Your workbooks and step-by-step guidance have been a solid roadmap to achieving my first milestones”.
– Elena, Productivity Educator
Choose your path: 2 tiers of support
Whether you’re a DIY learner or want full 1:1 coaching, there’s a path that’s designed for you.
Independent
Access the full Clarity to Launch course with community support and monthly Q&A sessions.
What’s included:
✓ Lifetime access to Clarity to Launch course + updates
✓ Monthly Q&A sessions for personalized feedback with Lydia
✓ Lifetime access to a private community portal with support, monthly pep talks, quarterly events, and exclusive resources from Lydia
✓ 🎁 Bonus workshops: Authentic Marketing, Content Planning, Consults That Convert, and more!
✓ 🎁 Bonus interviews with guest expert + successful case studies you can learn from
Investment:
$997 or 6 monthly payments of $197
Guided
Everything from The Independent tier, plus 6 months of personalized 1:1 coaching for entrepreneurs who want hands-on guidance.
What’s included:
✓ EVERYTHING in The Independent tier
★ 6 Months of 1:1 Coaching: With personalized coaching, I’ll help you refine your business idea, define your niche, and get you ready to launch your work with confidence.
★ Sweet Spot Analysis: We’ll pinpoint your unique strengths and how to position your business so you stand out in the marketplace even if others are doing what you do.
★ Private VIP Coaching Line: I’m here for you between sessions every week for strategy reviews, feedback, and anything else that pops up. Consider me your business launch partner, doing it with you by your side.
★ Personalized Coaching Hub: Your one-stop shop for all our work – call notes & recordings, action steps, timelines – everything in one easy-to-access place, forever yours to keep.
★ Individualized Strategy: You’ll get a strategy that’s fully aligned with your values, lifestyle goals, and honours how you want to work.
Investment:
$5,500 or 6 monthly payments of $950
“Lydia, your program is excellent. It has the perfect combination of online training, self-guided workbooks and live discussion touchpoints. The 1:1 sessions with you have been so valuable to know that I’m not alone in this journey. Your feedback has helped me push my assumptions and pivot to a place where I can (finally) move forward and shine. Your workbooks and step-by-step guidance have been a solid roadmap to achieving my first milestones”.
– Elena, Productivity Educator
Past clients say…
Coaching with Lydia is by far, one of the best investments in myself that I’ve ever made
The level of personal growth and support in setting up my first business has been invaluable. Not only do I have the knowledge and inner belief to now make this a possibility for my future income, but by the end of the program, I got my first paying client – something that seemed almost impossible at the start of the year, when I had little direction and a (very!) demanding full-time job.
Rebecca
Brand Storytelling Coach
I’m living my dream life!
Beaches, rice paddies, coconuts, and sunsets.. all while doing work that I find fulfilling and meaningful. I’m living my dream life! I would absolutely not be here as quickly if it wasn’t for Lydia. I needed a clear path to freedom from the office taking my existing skills and creating a tangible business I can travel with. Not only are her strategies and tactics sound, but she is hilarious, energetic and just a joy to spend time with. I am forever grateful!
Ella
Retreat Marketing Strategist
Clients have emerged wanting to buy products I created
As a former writer and journalist. I was used to being paid by the word or by the article. the idea of creating packages to sell was completely beyond comprehension. Not only is Lydia great at helping you figure out what skills you have the people will buy, but she will take you step by step through the process of creating a package and taking it to market: the strategy, the tactics and the tools. And it works. To my amazement, clients have emerged wanting to buy products that I created.
Clare
Media Strategist & Writer
Who is this program for?
Not everyone will be the right fit for Clarity to Launch…
You ARE a good fit for this program if:
✅ You’re ready to take action and use this course as a tool to move from clarity to launch.
✅ You’re open to refining or even pivoting your business idea as you learn more about your strengths and market.
✅ You understand that consistent effort and patience are necessary to create a meaningful business.
✅ You believe there’s no one-size-fits-all formula, and you’re ready to create something unique to you.
✅ You’re committed to overcoming obstacles and won’t let excuses keep you from moving forward.
✅ You’re willing to ask for support when you get stuck and need guidance.
You’re NOT a good fit for this program if:
❌ You think buying a course alone guarantees success.
❌ You’re not willing to put in the behind-the-scenes work required to launch and run a business.
❌ You’re expecting a step-by-step, rigid blueprint without flexibility or creativity.
❌ You’re more focused on the tools (like social media scheduling apps) than building a business people want to invest in.
❌ You’re looking for a technical manual on software and platforms.
Are you a fit for Clarity to Launch?
If this feels like the right fit for you, we’d love to have you onboard!
Results in their own words
Clarity to Launch will continue to grow with you
Every customer gets lifetime access to the curriculum & community platform. I’m committed to continually adding new resources and lessons to help you stay on track as you build your business. You’ll get every update free of charge.
Future updates could include:
New in-depth training videos
Guest expert workshops and tutorials
Case study interviews with successful students
Additional templates and planning tools
Updated marketing strategies
Ready to join Clarity to Launch?
Who’ll be guiding you?
Hi, I’m Lydia!
I help people leave the corporate grind to build a business that aligns with their lifestyle and values.
For me, it’s not just about quitting your 9-5 – it’s about creating a life that feels fulfilling and true to who you are. It’s about asking: “What kind of life do I want to lead?” and then creating a business that supports that vision.
I believe in a life-first, business-second approach. That means focusing on freedom, flexibility, and doing work that brings real meaning, without sacrificing your well-being or personal goals. It’s not about chasing endless growth and money – but finding what’s enough for you, and creating a business that feels cozy, minimalist, and sustainable.
I help people create a business that fits their life, whether they’re doing it solo or with a little help. My goal is to empower you to do what you love, when you want, with the people you choose – while eliminating as much of the unnecessary hustle as possible.
At the heart of it, I want to help you create freedom, find fulfillment, and do things on your terms.
FAQs
It’s a perfect fit for you if you’re transitioning from a 9-5 job and you want to start a business. It’s also for you if you’ve started a new business, but not seeing traction for your efforts.
- You aren’t looking for quick tricks or hacks. You want to do business ethically and meaningfully.
- You want to intentionally design your business to reflect your strengths, values, and personality.
- You’re passionate about creating meaningful work.
- You want to create a service-based business.
- You’re driven by profit AND purpose.
Absolutely! If you have multiple interests and aren’t sure where to focus, this program will help you discover your Sweet Spot. We’ll work together to narrow down your options, uncover your strengths, and align them with a business idea that feels meaningful and exciting for you. This program is designed to bring clarity for people with lots of ideas.
What sets this program apart is its personalized approach. It’s not a one-size-fits-all formula; instead, we focus on aligning your business with your unique strengths and values. You’ll receive coaching, hands-on exercises, and access to a supportive community. Plus, the program emphasizes sustainable, slow-growth strategies, so you don’t burn out while building something meaningful.
You can expect to spend around 3-5 hours per week on the program, including coaching sessions (if you’ve opted for the 1:1 coaching options), submitting questions to the monthly Q&A, exercises, and engaging with the community. The program is designed to fit into your life, even if you’re juggling a day job or other responsibilities.
You’ll have lifetime access to the course content, but the recommended time to launch your business is 6 month so you’re building momentum with your business. If you chose the Accelerator or the Guided tiers with 1:1 coaching, you’ll need to use your coaching sessions within the specified timeframe.
Nope! We’ll help you discover your Sweet Spot in Module 1 and find a business idea that aligns with your skills and passions.
Absolutely. The Clarity to Launch Roadmap is designed with busy professionals in mind. The Independent tier lets you work at your own pace, while the Accelerator & the Guided tiers give you more personalized support.
Yes! With the Accelerator or Guided tiers, you’ll have direct access to Lydia through 1:1 sessions and ongoing weekly support. For those in the Independent tier, you can submit questions for Lydia to answer in our monthly Q&A within the private client portal. If you’re on the Independent tier and wish to upgrade for 1:1 sessions, just reach out to us at hi@screwthecubicle.com to arrange the upgrade.
Yes, if you’ve already started but feel stuck or unsure of your next steps, this program can help. We’ll dive into areas like clarifying your niche, designing your offer, and gaining confidence with beta testing. The program is great for those who need to refine their direction or overcome obstacles holding them back.
We offer flexible payment options. You can choose to pay upfront or break it down into monthly payments. Regardless of which option you choose, you’ll get the same level of support and access to all the program materials. You can select the plan that works best for your financial situation.
All students get:
Lifetime access to the:
– Clarity to Launch curriculum including future updates
– Private community platform (members-only conversations, events, and monthly pep talks from Lydia)
12-months access to the:
– Monthly Q&A sessions with Lydia in a private channel only for Clarity to Launch students
– Personalized feedback given by Lydia when you submit your questions on the first week of every month
If you chose The Accelerator or the Guided tiers with 1:1 coaching, you’ll need to use your coaching sessions within the specified timeframe.