Solopreneur Strategies

Can I Market My Business Without Social Media?

With Lydia Lee

Is Social Media Necessary For Marketing Your Business?

When we look out there in the online business world, it looks like everyone’s on multiple platforms and spending hours churning out social content like a factory.

And this…is giving you the heebie-jeebies. 😰

You’re not alone in feeling that social media can feel overwhelming, especially when being on those platforms tend to evoke comparison to others rather than inspiration.

For some of you, it may not fit your personality type to market this way.

For others, you may be finding yourself spending oodles of time creating snazzy images for your social channels, but hearing crickets when it comes to attracting clients.

With ever changing algorithms and pressure to buy ads just to get seen by a reasonable amount of people, it’s no wonder why a lot of business owners may be seeking alternative ways to market so they can keep their sanity.

I’ve certainly tried all sorts of marketing approaches in my many years of being a business owner, but time and time again, I’ve realized that I tend to gain more traction for clients and building my audience through more human-focused ways of marketing.

Though social media can be a great way to connect with people and promote your services and products, it’s not the only way to get your business visible and seen.

​In this week’s video below, I’m sharing alternative ways to market your business that doesn’t involve social media but they’re great ways to connect with clients and grow your audience.

Whether you’re a newbie business owner or simply looking for better ways to market authentically, the tips I share in this video will help you share your vision with more people!

What I Covered In The Video

  • Why social media can be a distraction when it turns into a comparison game.
  • How to find opportunities in your existing community and networks to get clients.
  • Why you don’t need to be a ‘full blown expert’ to start sharing your expertise in bigger platforms.
  • How to successfully pitch to be a guest on a podcast and find shows that are looking for guests like you.
  • The #1 marketing tool I’ve used to grow my audience beyond social media:  Newsletters!

Resources To Help You Take The Next Steps

JOIN ME ON MY FREE TRAINING: How To Launch A Business You Love! – Watch The Free Training Here.

How To Market Research If You Don’t Have An Audience Yet – watch the video here.

How To Create A Content Plan That Attracts You Ideal Clients – watch the video here.

🚀 Lydia’s 90 Day Launch Program. Want to start a business you’ll love? I’m accepting applications now to work with me and learn how to create, build, and grow your meaningful business. Apply for a Free 30-Minute Discovery Call to see if it’s the right fit for you!

📺 Watch and subscribe to my weekly videos – Screw The Cubicle TV YouTube Channel

Get my newsletter!

Every month, I share real advice on career transitions, creating meaningful work, and designing a lifestyle business you love.

We respect your privacy. Unsubscribe at any time.

4 Keys to Launch a Business You Love

Watch my Free Workshop to learn how to build a business with your existing skills, knowledge, and experience.

Binge watch me on YouTube!

Watch weekly video episodes at #ScrewTheCubicleTV, where I start real and raw conversations around creating meaningful work with your business.

Watch now