I have Louise Graham joining me for this episode, who is a creative marketing coach from Glasgow, and currently runs Think Frog Marketing. Now traveling around SE Asia, and working with international clients, Louise is rediscovering new ways to connect people, share ideas, and build authentic brands for her customers to tell great stories that align with their audience.
She is a marketing strategist extraordinaire that has won awards in the UK for her marketing and launch campaigns. She is also a big advocate for understanding your story to be able to connect to your business audience authentically, but most importantly, stay true to the mission and inspiration your business wants to be a part of.
I actually working with her myself to plan out my product launches for 2016, and I wanted to share her with you in the hour we have together on this podcast to give you some of her advice on what you need to start getting clear on in your story to be able to market your personal brand in your business.
Whether you’re just launching your business or you’re currently in business, Louise offers some great advice on what consumers need to know when learning about your business, and how you as the business owner can utilize your personal values as a benchmark to measure how your business delivers on these things. We talk about all things dear to me when it comes to understanding who you are, and using the full expression of you as a human, to translate into your mission for your business.
Episode 22 | Special Guest Louise Graham
In this episode:
- How a sudden personal tragedy shed new light on the life Louise wanted to live
- The process Louise followed in deciding to become a digital nomad
- Her advice for a smooth and seamless transition from working in a traditional office atmosphere to becoming location independent
- How to market and brand your business in an authentic way that customers will connect with
- How you can self-coach yourself in or out of any mindset for success
Memorable Podcast Snippets:
“My story really stemmed from feeling a bit lost and a bit trapped in the life I had when I was back in Scotland. I run a successful, award-winning marketing agency based in Glasgow, where I was living for the last 5 years. I had a whole corporate setup: I had the shiny office, full-time and part-time staff and the hefty overhead to go with it.
I found that sometimes, the business would grow and I would make decisions, but I wouldn’t check in on myself to see if that was what I really wanted. I would just go with the flow and the business just overtook me, so it was running me.”
“The transition sort of happened to me, and as soon as I set the intention that this is what I wanted to do, and something that I thought was an option that was open to me, my core team member left the team and handed in her resignation and off the back of that, that’s when I realized this would free me up to have more freedom and flexibility on how I work.
I was always aware of what I needed. I just needed to trust in myself that I could make a right decision. I tended to listen and be swayed by what other people thought because I couldn’t think clearly and there was a real fear around what I wanted to do. I saw a life coach because I was so lost / trapped in what I was doing and even after that I still didn’t end up doing what I wanted to do which was to travel”.
“I strongly believe that true success only comes when you marry business with meaning. When your work has a purpose, you’re already set up for success.
You’re better able to communicate your vision with your audience, you’re authentic and therefore your audience and market will trust you and you can connect with that audience on an emotional level”.
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